A vest. A logo. A viral storm.

In a plot twist straight out of a brand war playbook, Shubman Gill walked into the second India vs England Test wearing a Nike vest.


 Harmless layering? Or a silent brand rebellion? Either way the internet is losing it.

Here’s the tea:
 Adidas has been the official kit sponsor for Team India since 2023, with a 5-year mega deal covering everything from match-day jerseys to travel and training gear. So when Gill strolled out in a Nike-branded vest, the rival brand,  it wasn’t just a fashion faux pas. It might’ve been a contractual landmine.

Is This a BCCI Breach or Just Benchwarmer Drip?

Fans didn’t miss a beat. Within minutes, Twitter (sorry, X) exploded:

“Why is Gill wearing Nike? Isn’t Adidas the official sponsor?”
 “That’s literally a breach. What’s BCCI doing?”
 “Gill out here doing a soft launch for Nike?”

While the BCCI hasn’t officially commented, sources say this could trigger a stern warning  or at least a quiet phone call reminding players of brand loyalty.

Honest Mistake or Strategic Move?

Was Gill just cold and grabbed the first vest he saw? Or was this a sneaky little brand flex? While some call it a harmless oversight, others think it might be Nike’s silent power play to stay relevant in Indian cricket, despite losing the official deal to Adidas.

Nike still sponsors individual athletes. Could this be their way of reminding us they’re still in the game, without spending a dime on a team deal?

What's Next for Gill?

So far, neither the BCCI nor Adidas has made an official statement. But sources say the board might issue a quiet warning, if not more. Because in brand warfare, even a 10-second vest moment can cost millions.

Beyond the Hype: Who Really Owns Visibility?

In the age of personal branding, athletes are influencers. And when your wardrobe choices spark a national debate, it’s clear: this isn’t just sports, it’s big business.

One thing's for sure, Shubman Gill just reminded us that in 2025, even a vest can go viral.