Apple’s latest drop isn’t a phone. It’s not a gadget. It’s… a pocket.
Yes, you read that right, the iPhone Pocket, born from Apple’s collaboration with Japanese design legend ISSEY MIYAKE, just turned your phone into a fashion accessory. It’s a 3D-knitted cloth “pocket” designed to wear or carry your iPhone. Think AirPods meet runway minimalism.

Launching on Nov 14, 2025, this “wearable” pocket will cost around $149–$229, depending on whether you go short-strap or long-strap.
Translation: Apple just sold you an iPhone case that graduated from fashion school in Tokyo.

Apple x ISSEY MIYAKE: When Tech Met Couture

On paper, it’s elegant a piece of art that blends Japanese craftsmanship with Apple’s obsession for sleek utility. It’s soft, structured, and made for people who say “aesthetic” like it’s a religion.
But let’s be honest: this isn’t just design. It’s psychology.

Apple’s not selling a pocket. It’s selling status disguised as simplicity.
ISSEY MIYAKE calls it “a piece of cloth.” Apple calls it “beautiful.” The rest of us call it “₹20,000 fabric for your phone.”

Would You Spend That Much on a Pocket?

That’s the real question, isn’t it? Would you actually pay a premium to wear your iPhone around your neck like a digital amulet for the minimalist elite?
Because Apple knows something most brands don’t: you’ll never admit you’re buying luxury, but you’ll always buy “function.”

The “iPhone Pocket” is the perfect illusion useful enough to justify, stylish enough to flex, absurd enough to go viral.

Apple’s Real Power Play

Let’s decode the strategy.
Apple’s not in the phone business anymore. It’s in the identity business. Every product from AirPods to Apple Watch to this glorified pocket is a fashion signal. The company has quietly become the Hermès of hardware.

This collab screams:

“Your phone isn’t just something you use. It’s something you wear.”

And it’s genius, really. Because in a world where everyone already owns an iPhone, the only way to sell more Apple is to sell around it.

The Bigger Picture: We’re Dressing Our Tech Better Than Ourselves

The iPhone Pocket isn’t just a product. It’s a cultural moment. We’ve entered an era where tech is fashion, and fashion is tech. Our devices are no longer tools,  they’re extensions of personality. The iPhone Pocket just took that idea and wrapped it in designer fabric.

Would I buy it? No.
Do I admire the move? Absolutely.
Apple managed to make pockets aspirational and that’s capitalism wearing couture.

Would You Pay ₹20,000 to Carry “Less”?

Apple just turned minimalism into a luxury item again. The iPhone Pocket isn’t about storage, it’s about status. It’s proof that we’re not buying tech anymore, we’re buying identity, wrapped in design and marketed as philosophy. So the real flex isn’t owning an iPhone.
It’s owning the pocket that carries it.

So what’s your verdict: Fashion genius or capitalism’s funniest inside joke?